Renewing your prescription glasses or treating yourself to a pair of designer sunglasses is an investment. Knowing when prices drop drastically allows you to purchase high-end frames (Ray-Ban, Gucci, Tom Ford...) while preserving your budget. Get your planners out: here is the official and strategic calendar of the best promotional periods of 2026 to buy your glasses.
📝 What's on the 2026 agenda:
1. Winter Sales: Start the year with a new vision
Traditionally highly anticipated after the holiday season, the winter sales mark the first major markdown of the year. This is the ideal time if you have postponed renewing your optical prescription, or if you want to invest in a pair of designer prescription glasses with an anti-blue light lens treatment for the office.
From Wednesday
Jan 7
2026 Winter Sales
They will run for 4 weeks, from Wednesday, January 7 to Tuesday, February 3, 2026, inclusive (for the vast majority of metropolitan France). It's the perfect time to find frames from past collections at unbeatable prices.
2. Spring French Days: Prepare your sunglasses
Nicknamed the "French Black Friday," the French Days are an initiative by major French e-commerce players. They take place twice a year. The spring edition is extremely strategic for optics: it's the exact moment when new sunglasses collections (Polaroid, Carrera, Oakley...) arrive in stock, just before demand explodes with the arrival of sunny weather.
Tip: Although the exact dates are often made official a few weeks prior, expect these flash promotion days to pop up between late April and early May 2026. Stay tuned!
3. Summer Sales: The peak of summer discounts
Did you miss the French Days or are you looking for even deeper discounts (up to -50% or -70% depending on the models)? The summer sales are your catch-up opportunity. These four weeks are the perfect time to equip the whole family (including children, whose eyes require excellent UV protection for vacations).
From Wednesday
Jun 24
2026 Summer Sales
They will run from Wednesday, June 24 to Tuesday, July 21, 2026, inclusive. Watch out for rapid stock shortages on the summer's flagship sunglasses right from the first few days!
4. Back-to-School French Days & Black Friday: The Essentials
The end of the year is the climax of immediate discounts, with two key moments. First, the Back-to-School French Days (late September), perfect for equipping children for the return to classes or buying a pair of special screen glasses.
Then comes the titan of promotions: Black Friday. Unlike sales that aim to clear out end-of-season stock, Black Friday often offers massive discounts across the entire catalog, including bestsellers.
Friday
Nov 27
Black Friday 2026
The official date is Friday, November 27, 2026. However, Black Week will start on Monday, November 23, ending with the final online promotions on Monday, November 30 for Cyber Monday.
Visual Health and Promotions are a great match!
It is perfectly possible to combine great deals and health reimbursements. Buying a discounted frame online doesn't cancel your rights! You can benefit from immediate discounts during Black Friday or the sales, and claim your social security and mutual insurance coverage using the Third-Party Payment (Tiers Payant) service. Furthermore, please note that the 100% Health (€0 Glasses) offer remains available year-round, guaranteeing you quality equipment with zero out-of-pocket costs, no matter the time of year. If you prefer to shop in person, we are always happy to welcome you at our physical boutiques located in Derval and Blain.
Frequently Asked Questions about our deals
Can you use Third-Party Payment (Tiers Payant) on sale glasses? +
Yes, absolutely! Applying a commercial discount (Sales, Black Friday) simply reduces the initial price of your frame. You can then use Third-Party Payment with your mutual insurance on this new reduced amount, which further minimizes any potential out-of-pocket expenses.
What is the best time to buy sunglasses? +
If you are looking for models from the very latest collection for the current summer, the spring French Days (April/May) offer excellent flash opportunities. If you are looking for the lowest prices with no requirement for the absolute latest releases, the last week of the summer sales (mid-July) offers the most massive discounts.
Last updated: — Editorial: Team Visionet.
